For example, so-called “payday” lending companies that provide short-term loans at incredibly high interest rates often use advertising to prey on low-income families. income in need of cash. Using television advertising, payday lenders convinced viewers that borrowing money from them was simple, safe, and cheap. However, lured customers soon found they were paying exorbitant amounts of interest, and a simple failure to pay could result in lifelong debt. This is an example of a company using advertising to prey on consumers. Luckily, we have government regulations and advertising laws, but they can often be overwhelmed or