For my essay, I chose to discuss the statement "The Black Freedom Movement of the 1950s and 1960s captured attention of millions of people… When American Americans began to flock to American cities, or what American companies call ““major markets” U.S. businesses sought to influence the consumption patterns of these increasingly important black consumers Ho chosen to discuss this title because I believe it has an extremely rich and interesting background as well as being able to involve many different aspects of history and society. I intend to structure my essay into five sections, the first section introduces the concept of taking targeting black consumers and why this event occurred in a specific period The second section discusses the clear distinction between white advertising and black advertising and how this influences market consumerism, using tobacco advertising as an example. The third section discusses the importance and size of the black market, using the example of Pepsi Cola. The fourth section discusses the emergence of African American advertising design, using Blue Note Records as an example. The fifth section discusses the importance of considering the needs of Black consumers and how companies address them, using the example of Ebony Magazine. Finally, in the sixth section I use Black Opal Cosmetics as an example to see how the issue has contemporary relevance. American culture has made tremendous progress in such a short time. Today the 44th president of the United States is an African American and with 51% of the electoral votes in his bid for president in 2012, Barack Obama's victory signaled a change in attitude and a change in society. This extraordinary millet...... middle of paper......Black Opal was developed by women of Jamaican descent and highlights the need to recognize heritage. By creating a makeup line that enhances a woman's natural color, the brand portrays a glamorous and elegant image, ushering in celebrity endorsements from women of color. In conclusion, even though such a vast history and area of ​​society was said in the statement, I believe it is clear from the sections and examples I have outlined that the statement is in fact true. We can see this in these two decades, from 1950 to 1970, in which US businesses sought to influence the consumption of increasingly important black consumers. Using various examples from different fields of consumerism, I demonstrated how the great change in the 1950s and 1960s, due to the Black Freedom Movement, had a huge impact on US companies and the way they treat consumers..