Businesses use many methods to promote themselves. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssaySales Promotion: This occurs when you convince a potential customer to purchase the product you are advertising to them. It is used to increase sales quickly but it is not a good method to use if you are trying to acquire customers in the long term, but there is always the possibility that you convince them to buy it and then it turns out that they like the product and decide to continue to buy it regularly, so it's not always bad. This is not necessarily a paid way to promote your brand, you could convince a consumer one by one to buy the product without paying for a large number of people to see it. I see this being used a lot by Cadbury's as they advertise individual products such as the Double Decker in a very persuasive way, for example using cheerful advertising and giving the brand a personality/status. Advertising: Advertisements are very important for a company when it comes to promoting products, and all famous companies seem to feature them a lot, and it's true, advertising helps companies a lot by introducing potential customers to your product, but you have to be able to create advertising that stands out from the rest as people see hundreds of ads a day. However, Cadbury's can now run any type of advertisement and people will listen due to the power they have created for their business in the past, but they continue to make advertisements that capture people's attention and extend the lifespan of their products.Personal selling: Personal selling is when a customer buys a product or service after first trying it personally to make sure it is what they want or to make sure it is up to the standard they expected; this can only be used for certain products such as cars, perfume, make-up, even Double Decker could use it, but it wouldn't make much sense as it is a cheap product and with a good reputation, for this reason Cadbury's will get a lot of sales without needing to give away Double Decker's to attract these individuals' attention. The benefits of using personal selling include; it has a persuasive impact, the message is personalized and has a high customer attention rate. However, the disadvantages would be high costs and only being able to reach a limited number of customers, this is a problem for Cadbury's as they have to reach a large audience, so this method of promotion would not be essential for Cadbury's to use. Direct Marketing : Now, direct marketing occurs when a company directly chooses people to advertise to who are likely to want the product or service introduced to them due to their similar interests. There are several ways that companies use direct marketing to get their products in front of people; one way would be to send them via direct mail. What's a better way to reach someone than to send a message directly to where their important messages go? This would be an effective method to sue as it is not expensive, however many people simply consider it "junk" and do not recognize it properly, sometimes they do not even open it. Telemarketing is also another way of using direct marketing; this is when you call the individual you are targeting and advertise in this way, this would not be good for Cadbury's as it would ruin their reputation and people may not respect them as much if it turns out that their employees.