Music has accompanied man since the dawn of time. It occupies a very important place in our contemporary world, where accessing it is absolutely easy. But does it matter what we listen to and how often? How does music influence us? For many years, music has had the greatest influence on the way teenagers dress, what hairstyle they wear, how they speak and how they behave. “You can compare a man to a building surrounded by a high fence. Everything that a person lets pass through the door of the building changes its interior” - says one of the Russian philosophers and writers Andriy Maksymov about his observations. It is not known who first used the term "youth music", but it began its existence along with the growing popularity of Rock and Roll and new trends in music culture dating back to the mid-20th century. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Its ideology was much stronger than anything else and introduced many changes that had not been brought about by any other musical genre, not even the one in which Di was made. Rock and RollEveryone knows what it is, an exceptionally catchy musical genre. Rock 'n' Roll was born in the United States between the 40s and 50s as a result of a combination of traditional blues, country, rhythm and blues, gospel and jazz. Influenced by many different types of music, Rock and Roll acted as a novelty, paving the way for personal expression and innovation. At first it was performed and listened to exclusively by African Americans: it was an expression of rebellion against the limitation of their civil rights. It wasn't just the next popular music genre. An important factor in the beginning of the existence of this musical genre was the great migration of blacks from the South to the North in the 1940s. At first their music was called "race", but then it became rhythm and blues to be more politically correct. White Americans, including many young people, appreciated the rhythm and blues genre, but black music and its artists were rarely heard by mass audiences. This changed when a Cleveland DJ named Alan Freed noticed that CDs with that music were being enthusiastically purchased so he began promoting it on the radio calling it ROCK'N'ROLL, a name first used in 1951, taken from from the song “My Baby Rocks Me with a Steady Roll”. In literal translation it means “oscillation and rotation”. An interesting fact is that “Rock'n'Roll” was a metaphorical term for sexual intercourse. The song "Rock Around the Clock" in Bill Haley's version changed the face of then popular music. That was the first Rock and Roll song to reach number one on the charts and started the craze. The ideology of Rock and Roll In the United States the problem of discrimination was very visible and Rock and Roll music opposed this division. The time was bringing great popularity and day by day the impact of music was growing all over the world. Rock and Roll was a sort of manifestation of youthful lust for life, and its dynamics and rhythm were supposed to express the mood of the young generations and their rebellion against rigid social conventions, which hindered, in their opinion, the achievement of the simplest results and most important things: happiness and love. The song titles and lyrics of the early Rock and Roll hits, written primarily for teenagers, expressed the feelings of the youth of this era. The lyrics were much more socially suggestive than other genres, including the basics of Rock and Roll. Simple music and lyrics were performed with incredible freedom and honesty. Spontaneous, sometimes provocative and alwaysdeviating from the general banality, was the behavior of musicians on stage, initiated by Elvis Presley. Finally, even the welcome itself, especially at the concerts, was free of embarrassment. People began to speak publicly about the problems faced by ordinary people, the lack of mutual acceptance, racism and poverty, social divisions, as well as the current political situation, directly and mercilessly point out the mistakes of the rulers, who often had harsh consequences for rebellious artists. Young people identified more and more with their musical idols. Jimi Hendrix, Jim Morrison, Janis Joplin mixed real life with narcotic visions, presenting the public with something completely unknown to them. Jimmi Hendrix, for example, was one of the most colorful and expressive characters on the world music scene. His style and virtuosity in the use of the electric guitar have become an inseparable element of every piece of rock music to this day. Hendrix was also remembered as a person who often repeated the lyrics of Faron Young's song, which became the slogan of all rockers: "Live fast, love hard, die young." Adolescence is normally a time of rebellion against adult authority and music was motivating. adolescents to rebel against some traditional customs. In many cases this was a direct opposition to parents' common view that "children should be seen and not heard." This rock and roll attitude offended some parents and made them perceive that music as something dangerous. Hollywood culture exploited this gap between generations and captured the idea of ​​Rock and Roll music. It was interesting to teenagers while shocking their parents. The most popular subculture In the second half of the 1960s, the best known and most characteristic youth subculture was created: the hippie movement. Long-haired hippies against rifle-wielding soldiers became an indispensable symbol of the 1960s, when Rock and Roll culture opposed all wars and violence. The men had long hair, an expression of freedom and opposition to the need for military service. Hippies included in their trend the specificity of a new lifestyle. A life of free love, marijuana and LSD. It was a kind of revolution directed against traditional institutions and structures, the family, the church, the school and the entire state. They were an element of the sexual revolution, the pacifist (“Make love, not war”) and ecological movements. The concept of Flower Power also emerged as passive resistance to the Vietnam War during the late 1960s. They expressed the desire for people to turn war into peace. They had no permanent place to live, and freedom for them was a lack of coercion, family, and moral norms. They lived in harmony with nature and rejected the norms in force in the adult world and replaced them with their own moral criteria, characterized by a sophisticated moral freedom, manifested by a free relationship with sex - instead of fighting, it is better to have sex. They lived in harmony with nature and rejected the norms in force in the adult world and replaced them with their own moral criteria, characterized by a sophisticated moral freedom, manifested by a free relationship with sex - instead of fighting, it is better to have sex. The whole hippie community was one big family. The place of hippie meetings are various festivals, both musical and demonstrations, anti-war protests. The hippie movement was created in the times of the counterculture and includes the ideals of the Rock and Roll culture of the mid-20th century. The most important artists of the musical circle.