Role of the media industry in developing content and its effect on the audience on a large scale? Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Multimedia content development is very important for the media industry because it is not necessary that the content developed by the media always has a positive effect on people. Nowadays everything, both the lives of the poor and the elite classes, is influenced by the media. It not only educates individuals but also creates globalization. Media content can have a positive or negative effect on people depending on their mindset. It can also have a great influence on people's lifestyle, culture, social and political news. For example, girls living in rural areas and growing up in traditional culture may be influenced to wear short dresses after watching different television programs or following another country's culture. They may think that by wearing these clothes they look as elegant as the actresses they admire. This is the negative impact of the media. On the other hand, the media has the responsibility to guide people who trust them blindly. Media industries have also positively influenced the development of content needed to give greater importance in society. For example, Zainab rape and murder case is the example of how the media takes responsibility. The notorious rape and murder of little Zainab from Kasur has sparked nationwide anger and grief. Every individual, be it politician, celebrity or civil society, has tweeted and shared videos of the Zainab case, condemning the incident and demanding justice. Precisely through the expertise of the media the voice was taken into consideration and valorised, which put pressure on the government and in the end they arrested the culprit. The media raised its voice in favor of Zainab but was harassed by some politicians for overemphasizing the facts. Many calls have been made through the media to punish the accused in murder cases, honor killings, target killings and rape cases. If the media fulfills its duties, it can try to achieve justice by bringing such cases to attention and making people aware of what is happening. But nowadays media wants to create a stir or we can say they are promoting yellow journalism rather than truth by creating a negative view all over the world and highlighting only the personal kind of issues that disgrace the society. They do not provide well-researched news, but use catchy headlines to sell news. As a journalist who created problems for all other journalists by providing unverified and false news about the suspicious bank accounts in the Zainab case. The presenters should independently verify and evaluate whether their news is actually true or not. Media industries should be careful before developing any content based on unverified and fake news that creates interest in society, whether it is to provide knowledge to people or to help people and give them necessary justice. Media industries have the power to implement movements. No one can refuse to praise the media in today's world. It updates people about various news, events, social activities, lifestyle, culture, food and advertisements regardless of geological boundaries. Media content development not only requires capacity building as a basis, but can also include freedom of expression and media transparency. Media development also plays a vital role in democracy. Others too.