IndexIntroductionCompetitive phaseConclusionIntroductionRed Bull first entered the market in early 1987, just after an Austrian toothpaste salesman, Dietrich Mateschitz, moved to Thailand and had come across the "energy tonic" invented by Chaleo Yoovidhya, said to keep those who drank it awake and focused. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Three years later Red Bull was introduced on the market in Austria on April 1, 1987, but it was doubted whether it was needed on the market. Red Bull subsequently signed its first two international athletes and entered the UK market and created its first international kitesurfing competition in 1999. Red Bull is dominant today with a market share of over 43% in 2015, still to a high level desired by many people. . Red Bull dominated in less than 3 years. In 2016 it became the exclusive broadcaster of 6 important music festivals. Red Bull focused on the 18-35 year old target where they usually find themselves (colleges, parties, bars, etc.) by offering free samples received people who tried it talked about it, thus attracting more people to try their product. Red Bull sold a total of 6.8 billion cans, which also accounted for up to 8% in 171 countries by 2018, consumption growth included India with +30%, Brazil with +22% and Eastern Europe with the same percentage as Brazil. Since Red Bull was introduced to the market in 1987, it has sold approximately 75 billion cans. The value of the brand is 9.9 billion dollars. Red Bull went about it in three different ways, including publicity stunts, created events and sponsorships. Publicity stunts including the Stratos jump and Red Bull aeronautics, along with events such as Red Bull Crashed Ice or Red Bull Queen of Bay, this serves to attract the attention of fans of this type of sport and raise awareness of the their brand; also, sponsorships of the Electric Daisy Carnival present in Las Vegas and Coachella, which is a great position to be in since all attendees are their target audience. StageRed Bull competitive competitions include products such as Monster, Rockstar and Full Throttle which were introduced from the United States introduced completion in the potential price of the segment. Monster trying to copy Red Bull with similar taste and ingredients, while also targeting males aged 18-25. Monster's main advantage over Red Bull is that Monster is available in 16 oz. cans while Red Bull is only available in 8.3 oz. cans, so Monster sells a larger quantity for the same price. Rockstar, also a competitor to Red Bull, offers different flavors and targets young customers who want to be "wild and crazy". It is said to be 70% real fruit and 100% energy. it was also the first to use the 16-ounce size, which caused everyone else to follow, aside from Red Bull, who still used the 8.3-ounce cans. Coca Cola-owned Full Throttle is marketed as a rebellious drink with a size of both 8 ounces. and 16 oz. It contains a lot of caffeine and contains taurine like Red Bull. Although Red Bull competitions are similar and have a presence on the market, no other energy drink could keep up with Red Bull's 90% market share in over 100 countries around the world. Please note: this is just an example. Get a custom paper now from our expert writers. Get a Custom EssayConclusionUsing Social Media in Video.