KFC's target audience is people who like to eat fried chicken. KFC's main customers are between 4 and 45 years old. KFC insiders can enjoy it as a setting for family or social gatherings. Teens like to have lunch or dinner out with their friends. They are seen as impulsive eaters as long as they are hungry and eat. They like to constantly look for variety and new flavors in food. They prefer to have lunch or dinner at KFC because KFC can satisfy their needs and desires. KFC provides a lot of convenience to people and their service is good because they serve the food quickly. KFC offers different types of set meal for customer to choose and the price is affordable for him. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Additionally, KFC has the family set for a family. However, some employees have families of their own, so they can bring their children to KFC to enjoy dinner. Also, KFC has the party package. Since the party package is for children, some parents want to celebrate their children's birthday. The parent can choose the package they want. Each package contains a different type of food. The package inside contains a lot of food such as chicken, nuggets, whipped potatoes, coleslaw, french fries, cheese wedges, soft drinks. KFC also provides the price of the games and a gift for the children. Therefore, parents do not have to worry about how to organize a birthday party for their children. Right now, KFC is one of the places they can choose. They can organize a birthday party at KFC and also invite people to the birthday party. On the other hand, KFC mainly focuses on citizens of urban areas because most of the employees are in a hurry to go to work. The employee prefers to go to KFC for convenience, he can get the food faster and does not need to wait too long for the food. KFC has the right set for consumption by the low-income community. KFC's Super Jimat Box is so popular that to attract more customers to buy it, KFC launches the Super Jimat Box range in five value boxes (2016). There are Snacker Boxes, Lil' Zinger Boxes, Wrap Boxes, Variety Boxes or Signature Boxes. Each box offers abundance and variety at prices starting from RM8.95 nett. The five-value box design is to meet customer needs. Each box comes with chicken, fries and soft drink. KFC Super Jimat Box allows customers to get more for less.