Index Case One Analysis: Airbnb's Strengths, Weaknesses, and Trust Issues Airbnb's Strengths Airbnb's Weaknesses Case Two Analysis: Rosen Hotels and Resorts Personal Impressions of Rosen Hotels and Resorts Reasons for the Success of Rosen Hotels and ResortsConclusionsReferences Writing a seminar reflection essay allowed me to delve deeper into my thoughts and gain experiences on business management, case analysis, and customer service. We say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The annual growth rate of the travel and tourism industry, globally, currently reaches 8.1%, with a total revenue of $7.60 trillion. Therefore, this sector is an investment target that promises good returns. However, the growth of the digital industry continues to erode conventional business. This time, it was hotel entrepreneurs who felt the impact as they began to erode with the presence of US lodging service sites, Airbnb. Airbnb is a service application that provides peer-to-peer rental properties. Airbnb is a service application that provides peer-to-peer rental properties. A system that allows owners to rent real estate units to other parties in a generally short period of time. Airbnb as an alternative to hotels. There are fears that the business concept makes competition in the hospitality sector unfair. There is no tax paid by government contribution and various clear rules. To protect the hotel industry, several countries and major cities around the world have begun to enforce the rules of the game. This short report will attempt to analyze Airbnb and explore in more depth the impacts it has caused on the conventional hotel industry. Case 1 Analysis: Airbnb Strengths, Weaknesses, and Trust Issues Airbnb Strengths Price: Airbnb is recognized as a cheaper alternative to hotels. The business model allows the company to compete with low prices compared to hotels and guesthouses. The price is competitive and based on the perfect location to suit any budget. In reality, cheap or expensive is relative, depending on the services offered. For example, for model accommodation Bali houses for rent at a price of about $ 20-30 per night. Amenities are standard, just bedrooms, public bathrooms and beautiful natural landscaping. Another case if stay in Bali, we will not find the 3 star hotel at such a low price. Experience living like (or) with the locals - Besides saving money, it's also about experience. In most hotels, all rooms are essentially the same. Different Airbnb. Since we were staying at local residents' house, we feel like living like locals. The rooms and houses are unique. If you want to vacation in a tropical style house/villa, it is available. Very large network: Airbnb operates in more than 200 countries. This concerns more than 65,000 cities. There were many houses, villas and apartments for rent. Particularly in large cities and tourist cities. With more than 3 million listings provided. According to them, there are more than 200 million guests staying on Airbnb. Airbnb's Weakness Security is still not optimal - Although Airbnb is popular in the US, of course, the implementation in each region had its own challenges and uniqueness. Particularly in developing countries where safety remains a concern for travellers. Example: In 2011, the owner of a property rented through Airbnb claimed that his residence had been robbed and vandalized byan unidentified tenant. Until Airbnb eventually has to provide compensation. Different countries, different regulations - It is believed to violate housing laws and regulations in many countries. Rejection of Airbnb was also widespread. Some of the world's major cities, such as Amsterdam, Barcelona and Berlin, have banned Airbnb businesses. In Singapore, the government has set the minimum duration for a rental home rented through the Airbnb app for 90 days. If under this duration, the rental activity is considered illegal. The Airbnb system concept is promoted and relies on trust. Giving space to foreigners as hosts and living with strangers in their place is not easy. Especially for Asians who have a cautious or suspiciously high nature. Case Two Analysis: Rosen Hotels and Resort Personal Impressions about Rosen Hotels and Resorts What is impressive about Hotel Rosen and Resorts is the work culture of serving each other, where employees satisfy their customers and management satisfy their employees. No wonder they lasted 45 years and became one of the best in the hospitality industry. Customer service has become a very important aspect for other Rosen hotels and resorts. This aspect is an element of differentiation compared to other competitors. The hospitality industry is required to recognize consumer behavior, then increase the company's ability to meet consumer needs and desires. Where needs and wants tend to be volatile, however the Rosen Hotel and Resort were able to respond to everything. Next, how management treats workers. Workers are the most valuable resource in the service sector. Because those who deal directly with customers. The management of the Rosen hotel and resort is very aware of this. So much so that many hotel policies prioritize the well-being and benefit of their workers. For example, offering college scholarships to workers and their children, health programs with their own doctors and nurses for workers and families, a successful financial reward program for employees. so obviously the management of Rosen hotels and resorts considers the employees as their family. Reasons for the Success of Rosen Hotels and Resorts Excellent customer service and employee satisfaction, the synergy of the two has made Rosen Hotels and Resorts what they are now. Furthermore, the person who made all this possible is the founder of Rosen Hotels and Resorts, Harris Rosen. Harris' tenacity makes him a true entrepreneur. However, after achieving all that success, he paid it all back to the community and his employees. Build a charitable foundation and get philanthropic. Indirectly, the charitable activities carried out by the Rosen Foundation have helped improve the image of the Rosen Hotels and Resorts brand. Therefore people are interested in staying there. Conclusions It depends on the needs and interests of the customers. In my opinion the market segmentation between conventional hotels and Airbnb is very different. Conventional hotel customers are those aged 30 years and above, financially established and who prioritize facilities and comfort in their stay, while Airbnb consumers are mostly in their twenties or commonly called the millennial generation, who like travel, adventure and don't think about comfort and safety, but just look for the cheapest. Because most of them only use the room as a place to rest and continue their journey. Therefore, they are not interested in spending a lot of money just to stay in a hotel and use the hotel facilities for days. Please note: this is just an example. Get a customized document from our experts now.