IndexCommunication-persuasion paradigmAdolf HitlerBarack ObamaNelson MandelaConclusionCommunication-persuasion paradigmPersuasion is the act of changing one's beliefs, attitudes or behavior by convincing them with an argument or information (Yoo, 2013). Verbal communication can be successful in persuading and manipulating someone's behavior, and this can give rise to associations for a common cause. Through persuasion one can obtain powers or favors from others. This can be achieved through the use of threats or promises to gain influence in social situations. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Threats occur when an individual or group offers others negative consequences if they do not comply with their demands. A promise, on the other hand, offers a positive reward to people forced to benefit only if they comply for the benefit of the two groups. This article attempts to analyze Adolf Hitler, Barack Obama and Nelson Mandela. And their use of communicative persuasion. Adolf Hitler Adolf Hitler was a German dictator who came to power in the early 1930s after the death of the then German president. When he came to power, Hitler led dictatorships and killed millions of Germans, most of whom were Jews. From a liberal point of view, one expects that a heartless dictator like Hitler cannot convince people to rally behind him. It is worth noting that the German people were certainly not ruthless and cruel, but they still supported him. In this way, Hitler was a propagandist and persuader who was intelligent enough to convince people that he was doing good for them (O'Shaughnessy, 2017).MessageThe persuasive strategies used by Hitler included treating people as a group rather than as individuals. He took advantage of the mass psychology in which people thought they were united by Hitler. Furthermore, Hitler, during his speech, used the fallacy of one or the other. By using these words, he created a false dilemma in the minds of the public. He could convince them that something was unethical for his own benefit. For example, he once told the Germans that "either the German people annihilate the Jews or the Jews will enslave them." He threatened the Germans that if they did not act against the Jews, the Jews would enslave them. In this way he controlled the people and supported them against the Jews who were being killed en masse. Furthermore, Hitler persuaded the Volk through his speech that the rest of the world weakened and considered the Germans inferior to them. The message he conveyed made people angry. He made people believe that the Treaty of Versailles was intended to treat the Germans as subhuman. Effects The effect of his message to the people was that people were killed and the Germans separated from the rest of the world. Through his tyrannical and propagandist leadership, Jews were killed. Furthermore, because Hitler treated the Germans as a group, anyone who did not respect the group's decisions and actions was punished severely. The effect of his message to the people on his leadership was to make him more powerful. Barack Obama When he won the 2008 presidential election, the whole world was surprised that the people of the United States had elected a black American who was against their norm. However, his rise to power was due to his ability to persuade the people. In 2012, President Obama won his second term (Dastpak and Taghinezhad, 2015). Post Dastpak and Taghinezhad (2015) argued that Obama showed humility during his campaign and even after winning.