The success of a company largely depends on the managers appointed by companies to ensure that company objectives are achieved, and to achieve this, they must be aware of the environment in which the business operates because unless they understand the operating environment and the risks and challenges it brings, they will not be prepared to adapt to the changes needed to successfully manage business operations. These changes could be internal such as company culture or location which is at the discretion or control of the manager or they can be external such as social influence which is usually outside of a company manager's control. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Corporate culture, also known as company culture, refers to beliefs and values ​​and influences how employers and employees interact within a company. For a company to thrive, it should be able to translate all its values ​​and beliefs into actions. An effective corporate culture is one that is practiced and adopted by both management and employees and provides a favorable environment for employees to perform their jobs optimally, enabling the company's purpose to be achieved. It is also important that managers and employees embrace change as it gives them the opportunity to meet consumer needs better than the competition. For example, Aldi, a private retailer, retained the Canstar Blue Most Satisfied Customers Award for 2019 for its value for money, innovative weekly special buys and Super Savers for the seventh consecutive year, beating its competitors, Woolworths and Coles in terms of overall satisfaction. , Aldi was also the only retailer to receive five stars. Aldi has worked hard to improve the quality of its products and the freshness of its fruit, vegetables and meat. This indicates that managers and employers, when given the opportunity or when experiencing change, are able to make positive changes to their products to meet consumer demands and understand and deliver better than the competition. Another example is Kmart, an Australian discount store chain that, according to Roy Morgan, has beaten its rivals Target and Big W in consumer satisfaction. Kmart offers a variety of good quality products at lower prices, making it a favorite among Australian shoppers. In the last five years Kmart has recorded an increase in sales of 9.4% while in the comparison period Big W has decreased by 2.2% and Target has decreased by 4.1%. This implies that Kmart has a successful corporate culture where employers and employees ensure that the company's primary objectives are achieved while keeping up with the needs of the Australian customer. Social influence refers to societal factors, including beliefs and values ​​that influence consumer trends and spending habits. Some managers and the company they represent may be very quick to respond to these changes, while others may take longer to react to social changes. Companies involved in the manufacturing or apparel industry are easily affected by social changes as consumer beliefs and needs are constantly changing. For example, a current example of social influence is the Covid-19 epidemic which is severely affecting businesses and causing chaos in the economy. The spread of the virus around the world has created panic and led to a decrease in consumer activity in areas such as movie theaters and travel. Qantas, one of the main ones.