IndexPersonal SalesPublic RelationsDirect MarketingAdvertising Apple always budgets for memberships, billboards, radio spots, bus stop signs, bus posters, TV commercials, and many other materials promotional. A large amount of money is spent on these methods and so it is important that the marketing team knows how useful the methods are so they can perhaps re-discuss what works and what doesn't work and change their approach. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayPersonal Selling Apple's personal selling involves in-store personnel. All the employees who work in Apple Inc. stores all have a certain uniform (apple blue shirt with black jeans) and are all highly knowledgeable about all Apple products and approach customers to see if they can help. Inside the store all the products are displayed for customers to test, use, take and try. Sales Promotion Regarding sales promotion, Apple has used a no-discount pricing strategy for both products sold in Apple's own stores and for products sold at retail. with Apple products sold in other retail chains such as WalMart and John Lewis. There are some exceptions to Apple's no-discount pricing strategy. For example, when a new generation of iPad, iPhone, iPod, or computer is about to be released, authorized resellers of Apple products are allowed to discount their existing inventory to make room for newer versions. However, Apple also provides discounts, offers, promotions and sales price exceptions to Apple's no-discount policy, particularly during Black Friday and the holiday shopping season, as well as offering deals for students going to university to use MacBook, etc. is currently promoting the latest version of the new 2015 MacBook available in gold, space gray and silver. They release two advertisements for each product: one is the "reveal film" and the other is the "design film". The reveal film shows a video advertisement of the actual product, its capabilities and all its new features, which will be shown on television. While the design film can be viewed on Apple's official site and YouTube, this short film is usually 4 to 7 minutes long and details what Apple went through to make the design, the specs, and the new technology used. to allow enthusiasts to obtain further information on the product. Public RelationsApple uses public relations when it comes to the release of its new products each year, it does this by holding a live streaming event that can be viewed around the world. For example, on the occasion of the release of the new iMac and iPhone, they announced a live streaming event that could be viewed on their website in real time at 18:00 GMT on one of the days in September. This was able to be displayed on their official website for anyone to watch. During the event, Apple's specialized staff were on stage with the audience and promoted the launch of their new products such as the new iPhone 6, the new MacBook Pro and Airs along with the new iMac Desktop. Direct Marketing Every person who purchases an Apple product will most likely need to create their own “Apple ID”. An Apple ID is their primary Apple account that allows them to make purchases, maintain their iCloud storage, keep their information,.