Don't be a clown when it comes to animal cruelty in circus life. The Portuguese animal rights organizations, Accao Animal and Liga Portuguesa dos Direitos do Animal (LDPA), try to raise awareness about animal cruelty and protect animal rights through several campaigns. In this campaign, the ad features a large circus lion covered in clown face paint and trapped behind thick iron bars. The lion's dark muzzle and black background highlight the red, white and green paint that was well coated on its fur. The happy face painted on top is an unrealistic representation of the actual emotion the animal feels underneath. Anyone who has ever been to a circus can relate to the advertisement because of their involvement in attending the shows. Accao Animal and LDPA use humor, creative wording, and an animal-distinct point of view to promote animal rights. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay At first glance, the great lion is noticeably the focal point of the advertisement. The sad and suffering animal symbolizes all the other lives that the circus affects. The dark background of the cage brings out a dark atmosphere which helps draw attention to the lion's face covered in colorful paint. Looking more closely at the colors, red represents the bloodshed of abused and mistreated animals. White represents the innocence of creatures forced to perform dangerous stunts. Green represents life and nature, which these animals cannot experience. According to dosomething.org, circus animals spend 96% of their lives in cages and chains. With the focus still on the lion's face, the audience can see a stark contrast between the animal's grave facial expression and the phony face painted on it. This is also reflected in the show that the circus puts on with the happy animals performing, but in reality it is exactly the opposite with horrendous exercises and practices. The joy that is presented to the circus goers is all a hoax and the spectators can realize this through the different emotions on the lion's face. Once the audience's attention shifts, the audience is attracted to the creative and bold wording used under the name of the advertising campaign. : “Animals are not clowns.” The use of wordplay helps keep the reader's attention fixed on the words. “Roll up, roll up, ladies and gentlemen, boys and girls, for the crack of the whip against the stinging wounds of the animal. A big round of applause for the fiery circles, injuries and electric shocks. Come see the famous number of tightly binding cages and chains that allow no escape from endless training sessions. Laugh, clap and participate in the repetitive choreography typical of depressed animals under great stress. All the fun of the circus that travels from city to city exhibiting animals as human caricatures. Clowning is no fun at all,” the campaign proclaims. This piece is effective thanks to the sarcastic and cutting tone of the words. The tone uses pathos to make the audience feel attuned to the animal's real situation. The audience may feel guilty reading this because they may have witnessed some of these cruelties being carried out. The final words, displayed in a playful banner, read: Animal Circuses: "Don't be part of the show." The words in bold give a final shot in describing the main goal of protecting these creatures from the terrible life of show business..