Everyone likes to listen to music at least once in a while. Music is an important factor that can influence whether or not a customer will enjoy and/or enjoy a restaurant. Since music itself is very general, there are some subdimensions that help us explain and understand this term better. Sub-dimensions also affect overall guest satisfaction and some of them are: music volume, music style and background noise. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Areni (2003) and Wilson (2003) believe that music is an important element of restaurant atmosphere. Areni (2003) discovered that music is able to increase enjoyment and increase the quality of the experience as long as it is not repeated regularly. Wilson (2003) also found that different types of music can change the atmosphere of the restaurant and this can be positive or negative depending on the situation. Wilson's study predicted that in a restaurant they would have no music and then they would change five different styles of music to see if it would have any impact on the atmosphere and different aspects of the restaurant such as sales. The difference turned out to be significant. The results of the study state that several factors influence the relationship between music and consumer perceptions. “For example, the results showed that the more people dined at the same table, the more 'cerebral' and 'aggressive' the restaurant was perceived as. This relationship was significant in both the jazz and control conditions. The results also suggested that there was an interactive effect between musical style, subjects' perception of atmosphere, and the amount of alcohol consumed. For example, ratings for several adjectives increased with the amount of alcohol consumed while playing jazz. A significant interactive effect was also found between the style of music played, patrons' responses to service quality, and responses to atmosphere. Lending support to Dube et al. (1995) and North and Hargreaves (1996), these findings suggest that music may be positively related to users' willingness to interact. The results also suggested an interaction between music, perceived atmosphere and time of night. That is, the restaurant atmosphere was perceived as less invigorating late in the evening due to relaxed listening and the absence of musical conditions.” (Taken from Psychology of Music. (the latest paper on the board)) Restaurants may also be unable to make customers feel good due to an unpleasant and noisy setup, which violates customers' levels of privacy and comfort. In a QSR, this cannot be avoided, so good music should be played regularly. Sharp employee conversations should also be taken very seriously, as they could send negative vibes to customers. Some restaurants have televisions, etc. but with an inconvenient view that should be addressed. Also, soft music orchestra arrangements like Ghazals, etc. they have become popular in many restaurants. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Many customers often come back to visit us because of these special events. In other words, a customer intends to visit a restaurant for refreshment, which includes good food, entertainment and a relaxing experience. (from the 9th document from bottom to top) There is also “taste theory” which suggests that the noisier an environment is, the less likely it is that the customer.