Delta Airlines is the most prodigious airline in America, headquartered in Atlanta, Georgia. Delta has a giant center that resides at Hartsfield-Jackson Atlanta International Airport. Delta Airline serves more than 180 million customers each year. Delta Airlines is named one of the 50 Most Admired Companies for the seventh consecutive year. Delta Airlines operates over 5,000 domestic and international flights traveling to up to 59 countries in the United States. Within this research paper I will discuss the functional operations of social media, operational support systems and MIS support and other attributes that Delta Airlines uses to become the best airline. 50th successful company in the country. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayDelta has six different functional operations: (sales, operations management, marketing, human resources, accounting, and finance). Delta has made purchasing your ticket much easier than other airlines. First, with the use of the delta.com website and web page that improves the customer experience by expressing numerous amounts of information, including search engines on the website, to provide better customer satisfaction information on tickets, seat products and company information. Secondly, using the Delta airline phone app where you can purchase airline tickets, change flights and even seats has made it even more convenient to just have your home or airport company. Delta's mission is to meet the needs of its customers when it comes to cheaper flights, comfort and services based on the idea of ​​three concepts. The first would be consistency: Delta strives to transmit its aviation or flight data and information to its customers as consistently as possible compared to third-party airline sites such as tripadvisor.com and cheaptickets.com. It doesn't matter whether a customer purchases through the website or walks into an actual store purchasing the same product, the company and manufacturer want to make sure that the shopping experience is consistent with which the delta agrees. The second concept is transparency which minimizes the risk of turbulence such as how to buy a ticket with a connecting flight because it might be cheaper. When it comes to travel, Delta airlines want to give their customers a successful experience and most flights don't take that into account. The ultimate selling concept for Delta is choice that expresses and informs customers of information, airline history, and many pleasantries such as entertainment, legroom, food and beverage options, and seat accessibility. Delta Airlines is committed to ensuring its customers know exactly what they are buying. Delta Airlines' operations management is very complex and designed to promote safety, a great place to work and a wonderful work ethic and create value through excellent customer service, great operations, an exceptional brand and employee relations. Delta uses an operating model or business model used to achieve the goal of transporting customers between cities that includes the production of flight goods and services and reservation operations for its loyalty rewards programs. Delta's marketing and advertising uses many forms of media to satisfy the customer, such as Instagram, Twitter, Snapchat and Facebook to convey their message of comfort and a wonderful travel experience. The latest marketing and advertising strategy was our advertising withvoiceover How to Get Away With Murder star Viola Davis using the slogan "Good things come to those who go" to express how Delta is the best travel option. The commercial depicted many scenes featuring catwalks from around the world. Delta Airlines uses the community, environment, people and local businesses to improve customer satisfaction and create revenue. Like many corporate firms, the hiring process is typically the same. By accessing the corporate headquarters website and choosing career options at the bottom of the home page, applying for the position of your choice and interviewing with human resources. Delta airlines employed approximately 80,000 workers on more than 800 aircraft. They recently earned certification as a Great Place to Work for the second time in 2017. The certification was based on ratings given to customers by employees. Certification confirms your commitment to living up to your standards and core values. Joanne Smith, Delta's chief human resources officer, said, "We know that listening to and caring about each other will help us serve our customers even better and continue to make Delta a great place to work." Delta Airlines collects data using various methods such as customer satisfaction. surveys, focus groups and even testimonials examining employees and the airline. Using these assessments could be used to improve the company's delegation. Additionally, the data collected could be used to examine what needs to be changed and modified, as well as what the competition has that Delta can take and improve. When customers perform and participate in data collection techniques, Delta airlines offer loyalty rewards such as the SkyMiles program where individuals can travel with miles, offer upgrades, shop with miles and purchase gifts, transfer and donate miles. Porters Five Forces is a management technique to analyze an industry's profits. Delta Airlines uses the Five Forces Model to realize the competitive forces that influence profit and develop potential strategies for Delta to thrive. The five forces in the model are threats to new competitors, bargaining power of suppliers, bargaining power of buyers, threat from substitute products, and rivalry among existing competitors. Threats from new competitors within airlines potentially bring new ways of building, lower costs per ticket sale and cost reduction. Delta airlines should take active measures by building barricades to keep the company facility safe. There are many ways Delta addresses threats from new competitors. The company improves new products and its services. The new products help generate revenue from new customers and provide an opportunity for old supporters to maintain their loyalty with Delta. Another solution to the threat of new competitors could be expanding economies so that fixed costs can be reduced. Bargaining power of supplies is an issue as most airlines purchase their supplies from frequent contractors. Increased supply haggling can have a huge impact and reduce the profit margins of many airlines, including Delta Airlines. Suppliers in prestigious locations can deflate margins. Delta Airlines can improve bargaining power over supplies by building an effective supply chain with multiple suppliers. As well as creating a business relationship with third-party manufacturers whose operations and products depend only on that company. Buyers want to purchase the best deals availablepaying lower amounts. The greater the bargaining power for customers and the greater the ability to purchase discounts, it can put a strain on Delta Airlines, which means less customer support. Creating and building a large customer base can reduce bargaining power and streamline sales and production. Another way to deal with bargaining buyer power would be the creation of new merchandising and innovation ideas of established goods that Delta Airlines has put into place. A replaced product is offered the same benefits to that specific company by another company. The threat of substitute products or services may be increasingly higher if the benefits or values ​​of the specific offering are unique compared to other industries. How Delta airlines can address this issue is by evaluating and understanding what individuals need from Delta instead of what they are purchasing. As well as being more service oriented within their consumer margins. Finally, we have the rivalry between existing competitors. If this rivalry in the airline industry were to increase, prices and profits would decline. Delta Airlines is part of the largest competitive market in the airline industry. The more competition within the company, the lower the profitability. Delta Airlines may partner with other franchises or competitors to expand market size beyond smaller markets. The operational support system for Delta Airlines is the center of how things work for employees and customers. From balancing schedules and operational limitations to completing world-class performance. Delta TechOps is the maintenance and repair division of Delta Airlines. Delta TechOps is a full-time service that operates over 700 aircraft fleets. TechOps also provides MRO support to nearly 150 third-party aviation industries. DeltaOps has been named an international industry pioneer in flexibility, maintaining dispatch reliability above 97%. Like most businesses, everyone has a business model. A business model is a business operation that identifies revenue, customer base, products and finances. Delta Airlines' business model is divided into nine categories. The first is the customer segment where Delta airline serves a wide variety of customers, from general passengers to groups and families. The second step of the business model is the value proposition, where Delta provides top-notch services such as onboard service and customer support, SkyMiles frequent flyer or reward packages and discounts, the extensive network of domestic destinations and worldwide. Customer-facing operations via MIS would fall under the channels sector of the business model. Delta Airlines uses its own website where information about the company's service, rules, and flight plans or schedules is collected. The Delta website is also home to the booking gateway where customers can purchase tickets and book flights and accommodations. Many customers use the Delta mobile app which is very convenient and helps increase sales and profits. Delta Airlines does not interact with social media platforms such as Instagram, Twitter and Facebook to announce ticket sales like Southwest Airlines, Delta does not sell or market cheap ticket sales or third party sites. They use social media to showcase their customer experience with Delta Airlines. Next, we have a customer relationship where customers can self-service when making their flight booking. Delta has carried out this process therefore there will be no direct interaction from company employees. However, if necessary,.