Topic > Individual consumer experience assignment

The product I chose for the assignment is a solid shampoo called “Godiva” by Lush. Lush is a London-based cosmetics retailer, selling natural hair and beauty products. The products range from creams, soaps, shampoos, shower gels to lotions, scrubs, masks and other cosmetics for the face, hair and body, all 100% vegetarian. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay All products are made in factories around the world, for example in Dorset, Toronto, Croatia, Germany and Australia. The staff calls these factories “kitchens”, as they are where they produce products all with vegan and vegetarian recipes. It is important to remember that all products are handmade, as stated by Lush on their website: “Handmade is our middle name. ” Everyday compounders slice, juice, scramble and mix fresh batches of natural ingredients like fresh organic fruits and vegetables, premium essential oils and safe synthetics. In fact, almost all the products inside the shop have an artisanal touch. In addition to the products, the packaging is also handmade and consumers can even see who made it through a sticker on the back of the package. You're probably wondering why handmade is such a predominant factor in Lush's corporate values. The answer, however, is simple. “We like to know the exact conditions under which our products and stores are made and set up and what materials are used. This way, we can ensure that everything we use is of the highest quality and ethically sourced from start to finish.” The amount of effort and care that Lush puts into producing its products would be in vain if it worked with suppliers and suppliers. ingredients that went against Lush's principles. Consequently, to know and control its supplies and materials used, Lush has created the “Ethical Buying Team”. This team puts in the hard work sourcing ingredients and meeting with its suppliers and manufacturers to ensure they meet Lush's standards and values. This way, Lush has full control over raw materials, where they come from, how they are produced and, just as importantly, how they impact the communities that produce them. This awareness is achieved through visits in which the team retraces the production process of each ingredient, from sowing to harvesting to processing. Ultimately, it decides whether the entire process is ethical from start to finish and whether it meets Lush's requirements. In these visits, buyers also create lasting relationships with producers and help maintain sustainable practices and fair working conditions. Lush believes that every ingredient purchased should have a positive impact on the community that produced it. As a result, Lush sources almost all of its materials from small groups. Lush, therefore, seeks greater equity in international trade and contributes to sustainable development by offering better trading conditions for workers and providing market access. This strategy not only drives positive change, but also sets an example for other companies. However, Lush's ethical and sustainable manufacturing process doesn't stop there. Lush also manages to reduce packaging waste by selling its products totally unpackaged or, as they like to call them, “naked”. Nearly 40% of all products are sold without packaging. In order to drastically reduce packaging, Lush has created a line of solid products, ranging from solid shampoos, conditioners, henna hair dyes and massage bars. This implementation.