In traditional society, people usually do not adopt rational thinking. It can be stated because people do not think logically or apply any form of motivation before doing a job/task. It has been observed that people usually do a particular thing in traditional society as it has always been done only that way. Therefore, thinking this way people are usually averse to trying something new and do not experience any improvement. Rational thinking described by Weber is nothing more than modern society's growing concern with efficiency, calculability, dehumanization, and predictability (Whimster and Lash, 2014). Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayWeber describes that in modern society, people are more interested in achieving results with minimal effort. Rationalization is also associated with the desire to predict one's future and act accordingly. A person who thinks rationally usually thinks logically and looks for a reason to carry out an important task. Rational thinkers according to Weber are more concerned with determining statistics and make their decisions based on numerical data (Niskanen, 2017). In other words, it can be clearly stated that rational thinkers are silently calculative in nature and perform any action by effectively calculating the pros and cons of their actions. It was also stated by Weber that dehumanization is another major concern of rationality. This is because rational thinkers focus more on performance and therefore believe in adopting technologies as workforce substitutes. Therefore, using this example, it can be clearly understood that rational thinkers do not focus on feelings and emotions, rather they are interested in achieving the desired result and improving the overall performance of the company. Based on the above discussion, it can be clearly stated that rationalization is recognized as a scientific study as well as a form of technological advancement developed to facilitate everyone's work. The development of rationalization puts an end to traditional society and leads to the development of a modern society. Furthermore, it has transformed society and led to the development of behaviors guided by practicality and reasons. This leads to an increase in people's performance outcomes (Gal, 2015). The development of capitalism, which later contributed to the development of bureaucracies, slowly spread to all aspects of society. The development of bureaucracy leads to an improvement in the performance of the business organization. It supports business organizations in carrying out a task efficiently. Bureaucracy was described by Weber using six characteristics, of which the first was specialization. Based on this characteristic, an organization divides their work into different sections and assigns them a particular task in which they have knowledge about it to achieve the best results. The second characteristic was the hierarchical structure of the bureaucracy, organized from top to bottom. It is usually composed of a chain of command responsible for carrying out several tasks simultaneously and maintaining the quality of the task. The third characteristic is the rules and regulations needed to guide each employee's actions. Develop a basic protocol to be followed by each employee that helps achieve similar results. The fourth characteristic proposes the technical competence that is used to monitor the performance of the.