Avenue Supermarts Ltd (known as Dmart), the FMCG retail giant offers best customer experience. As customers ourselves, we would prefer daily necessities at an affordable price. The company's mission is to provide the best value to customers so that every rupee spent gives them greater value for money. The key to success behind Dmart is Mr. Radhakrishna Damani, who is one of the best value investors in the stock market. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay As of June 30, 2018, the company had 157 stores with a retail area of ​​5 million square feet across Maharashtra, Gujarat, Daman, Andhra Pradesh, Karnataka, Telangana, Tamil Nadu, Madhya Pradesh, Rajasthan , NCR, Chhattisgarh and Punjab. Making goods available at the everyday low price (ELDP) is the secret sauce to success. This ELDP model helps move inventory faster. The key ingredients for the best customer experience are: Right variety of products: Dmart focuses on the most popular daily necessity products. This helps the company increase sales velocity by stocking best-selling products identified based on local preferences. Therefore their popular products have a discount worthy of improvement from any step. Avoid lease payments: FMCG companies' margins are often diluted due to high lease payments. Dmart focuses on its own store model which helps the company earn better margins than its competitors. (7% margin compared to 3% for Future Retail as in FY17). The company makes upfront payments to sellers, which fosters healthy relationships and better discounts. Efficient Supply Chain: Mr. Damani is among the few and the first bidder to disrupt the supply chain for better efficiency. Dmart purchases the goods directly from the manufacturer eliminating the margins of distributors and wholesalers. The company plans to follow the cluster approach i.e. new store openings in existing states i.e. Gujarat and Maharashtra. This approach would result in supply chain cost savings. Today, Dmart has built a strong supply chain management that includes quality control and theft control. Robust Growth: Dmart grew its business at 21% in fiscal 2012-2017. Over the same period, its PAT grew significantly, by 51%. Having started in 2002 with just one store, today the company has 157. Financials: Considering the recently concluded quarter, Q1FY19, the total revenues stood at Rs. 4559 crore, up 26.7% year-on-year. The EBITDA for the quarter stood at Rs. 423 crore, growth of 39.4% year-on-year. Furthermore, net profit increased by 43.4% year-on-year to Rs. 251 crores. PAT margin improved from 4.8% in Q1FY18 to 5.5% in Q1FY19. Conclusion: Dmart has tremendous growth potential due to geographic expansion as the company it has a majority presence in Gujarat and Maharashtra. The cost benefits enjoyed by the company are ultimately passed on to end customers who build a brand. The company has defined customer needs as its mission. Therefore, these factors lead to better customer experiences.