As the world stands on the brink of a technological revolution that will radically change the way everyone lives, works and relates to each other, we will witness the complete disruption of many industries and their business models . In scale, scope and complexity, the transformation will be unlike anything humanity or business has ever experienced before. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The Fourth Industrial Revolution is bringing significant changes to the way people and businesses relate to each other. On the supply side, many industries are seeing the introduction of new technologies that create entirely new ways of meeting existing needs and significantly disrupt existing industry value chains by improving the quality, speed or price at which it is provided value. They are also occurring on the demand side, as increasing transparency, consumer engagement and new patterns of consumer behavior (increasingly based on access to mobile networks and data) force companies to adapt the way they design, market and provide products and services. A key trend is the development of technology-based platforms that combine both supply and demand to disrupt existing industrial structures, such as those we see in the “sharing” or “on demand” economy. These technology platforms, made easy to use by smartphones, bring together people, resources and data, thus creating entirely new ways of consuming goods and services in the process. They also lower barriers that prevent businesses and individuals from creating wealth by altering workers' personal and professional environments. These new business platforms are rapidly multiplying into many new services, ranging from laundry to shopping, from housework to parking, from massage to travel, and the financial services sector is no longer an exception. The digital revolution is transforming customer behavior when accessing financial products and services. It is known that the industry has undergone a certain degree of change in recent years, but the steady penetration of technology-based applications into almost all segments of financial services is something new. At the intersection of finance and technology lies this extraordinary phenomenon, which has accelerated the pace of change at a remarkable rate and is reshaping the status quo of the industry, called FinTech. FinTech is a rather dynamic segment right at the intersection of the financial services and technology sectors where technology-focused startups and new market entrants innovate the products and services currently provided by the traditional and once untouchable financial services sector. FinTech is gaining significant momentum and is causing disruption to the traditional value chain of financial institutions and the economic landscape in many countries and markets. Cutting-edge FinTech companies and new market businesses are reshaping the competitive landscape, blurring the lines that once defined banking and financial services players. Please note: this is just an example. Get a customized document from our expert writers now. Customize EssayIn addition to having one of the most complex ecosystems, where traditional banks are failing, FinTechs are succeeding. As customers become accustomed to the digital experience offered by companies like Google, Amazon, Facebook and Apple, they expect the same level of customer experience from their financial services providers. FinTech is riding the waves of