Typically most businesses want to stand out from the competition and there are several ways a business can do this with Facebook Advertising. The most popular techniques that businesses tend to use when advertising on Facebook are page likes, website clicks, app installs, and paid post engagement (Gregorio). Page likes are generated when a business decides to create a Facebook page to promote their product or brand. The more likes the page receives, the more likely it is to be noticed both in the news feed part of the site and during an individual search of interest. The higher the number of likes on the page is important solely on the basis that a higher number of likes could represent popularity among users, attracting more users to the page (Gregorio). Website clicks are another aspect of Facebook advertising that focuses on attracting consumers to click on their specific website or Facebook page. Using this method, an increase in the number of users arriving at the web page has been demonstrated. The website click method is influential in promoting the page or website without having to maintain as much as you would if an individual chose not to use this method (Gregory). App installs are becoming a very important part of Facebook advertising. With more and more people turning to their mobile device