Digital Manipulation: Jennifer Aniston Aveeno Commercial Advertising is as old as civilization and commerce. In Latin to advertise means "to turn towards". The purpose of advertising may also be to reassure employees or shareholders of a company's profitability or success. The Egyptians used papyrus to create sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Advertising lost items on papyrus was common in ancient Greece and ancient Rome. Today, businesses attract potential customers with attractive business signs, booklets, brochures, billboards, radio advertisements, television communications, email advertisements and many other advertising tools. For most businesses, advertising can be an expensive business. On the one hand, customers receive more information about new products, goods and services. While, on the other hand, it must be effective, visible and remembered long enough to turn potential customers into real customers. Advertising has become a race, a race to pass information to customers to change their purchasing decisions. For this reason it is difficult to keep the content of an ad faithful. The facts or benefits of a product are often exaggerated in modern advertisements. Brands create these new product images to expand the role of their actual service. To win the race, brands sometimes exaggerate the outcome of their product to win more customers by using external tools or software. In the digital world you can do anything with a photo and sometimes the meaning of the image changes. In many fields of advertising (such as the world of fashion, beauty, health, fitness, diet pills, so...... middle of paper......h expectations, only to be disappointed or disappointed Annotated Bibliography for Digital Manipulation - Jennifer Aniston Aveeno Commercial Jennifer Aniston's $141,037 Beauty Routine: http://shine.yahoo.com/skin-guide/jennifer-aniston-spills-her-secret-perfect- skin-015700082.htmlwikipedia Photo manipulation: http://en .wikipedia.org/wiki/Photo_manipulationwikipedia Advertising: http://en.wikipedia.org/wiki/Advertising Other source: http://instagram.com/p/cjVeT1SimD /#http://www.celebitchy.com/313062/ jennifer_aniston_on_her_maternal_instincts_ive_done_it_all_throughout_my_life/http://www.google.com/imgres?imgurl=&imgrefurl=http%3A%2F%2Fwww.celebuzz.com%2F2013-08-04% 2Fjennifer-aniston-is-angelic-without-makeup%2F&h= 0&w=0&sz=1&tbnid=4AQEnKrhcGc_HM&tbnh=225&tbnw=225&zoom=1&docid=NtkWlIS_vYkYeM&ei=gRNTUqrNDs--4AP884DwCw&ved=0CAEQsCU