One is the learned association between colors and particular meaning. The other is an evolutionarily ingrained response to particular colors in certain situations. Research indicates that animals use color as an indicator of certain situations (Elliot, 2007). Therefore, if humans responded similarly, then it would be assumed that the color associations that persist are due to biological tendencies. Furthermore, I predict that colors have different associations with thoughts and behaviors when placed in different contexts. Many times in movies the bad guys are dressed in green. In a grocery store, however, green can mean healthiness and vegetation. Furthermore, a color has a very different meaning in a situation that concerns emotions compared to a situation that concerns everyday life