As everyone knows, Apple is becoming more and more famous in today's society. And research shows that 51% of US households own an Apple product. (MacRumors, 2012). More than half of U.S. households own an Apple product, and one in ten homes that don't own Apple products plans to purchase one in the next year. (MacRumors, 2012). In other words, everyone wants to own a new Apple product. Besides that, Apple product is also very popular in China and there are always many people queuing before the product release. It's as if the Apple product became a necessity