This was advanced by building knowledge on specific successful strategies used by both human rights and non-governmental organizations. It is important to note that strategic benchmarking is usually achieved outside of the organization's industry. The strategic objectives are compared with the aim of identifying new strategic choices. To improve the organization's efficiency in implementing its strategies, process benchmarking is necessary. This involves examining organizations that engage in similar activities and observing their business processes with the intention of identifying and focusing on their best practices. Shahin and Zairi (2005) point out that process benchmarking leads to acquiring knowledge about the planning, design, execution and control of business processes and activities that are successfully implemented by