One of the best ways to better understand the situation of a specific company is to perform a "SWOT analysis", which consists of a detailed self-reflection of the strengths, weaknesses, of the company's opportunities and opportunities. threats. The strengths of JetBlue's business model are obvious; JetBlue offers additional amenities, including in-flight entertainment systems and leather seats at a lower cost than alternatives. Despite the "crisis" outlined in the case involving 1,100 canceled flights in 2007, JetBlue is consistently ranked first in customer satisfaction among LCCs (low-cost airlines) in the United States. Many of JetBlue's weaknesses are ubiquitous throughout the airline industry; Highly competitive tariff pricing, rising jet fuel prices, and operational issues are just a few examples of the challenging times. Unfortunately for JetBlue, their profit margins have taken larger cuts due to their higher quality inputs that they are known for. One final weakness I mentioned earlier is their degree of leverage; JetBlue's massive wave of purchases of both E190s and, to a lesser extent, A320s in the mid-2000s left the company with higher-than-average PP&E amounts and lower cash ratios, making it less nimble in responding to potential ventures profitable in the sector.