The company I chose to do my small business management report for is Dick's Sporting Goods. You might say to yourself “Why Dick's Sporting Goods?” Like most large companies we see today, most have humble beginnings. It's hard to imagine sometimes in today's fast-paced, technologically advanced age. Especially if you remember the dot com era. Companies were popping up left and right. Some had the potential to take off like a rocket, while others appeared to have crashed and burned. Usually, when those of my era (generation x) think of a large corporation and wealthy families, names like Rockefeller and Carnegie come to mind. These families started practically from nothing to become the only one. That's when Dick's son (Edward) stepped up and joined the company, in 1977. (Dick's Sporting Goods, Inc. History, n.d.) According to the Dick's Sporting Goods website, Edward wasn't the only one to take over the business, but his brothers also joined the company and purchased the store from their father and expanded to over 500 stores. (Who We Are, n.d.) According to Forbes' "The Worlds Billionaires," Edward Stack is worth $1.35 billion, is the chief executive officer (CEO) of Dick's Sporting, and the largest shareholder of Dick's Sporting Goods. (The World's Billionaires, 2016) Edward Stack as the largest shareholder gives him seniority when it comes to votes within the company and shareholder meetings. When Edward and his brothers took over the business, Edward was a certified public accountant. Under the direction of Edward Stack, Dick's Sporting Goods grew remarkably quickly. Contributing to this growth and success was the business model that generated higher sales volumes. The other innovative thing that was implemented was the creation of more than one revenue stream for the company. Dick's Sporting Goods created its own private labels of sports equipment, clothing and equipment, which were offered in the store, as well as popular brands such as Nike and Under Armour. The store setup consisted of mini stores under one umbrella. The hunting section was an entity unto itself, with individual specialists for that genre, as well as golf specialists in its own mini shop. Another advantage of Dick's Sporting Goods was the ability to test the equipment before purchasing it and to have professionals assist you and custom fit the equipment to suit the individual customer (e.g. The Golf Pro Shop and Archery