A company's CSR should be shaped to fit the company's objectives, although each company's CSR should differ, as the most have different goals and different communities behind them. CSR should be shaped to fit the company's goals to make it easier for the company to give back to the community while achieving its goals. For example, a company located in a desert wants to be more efficient, and by reducing water consumption, it not only reduces costs, resulting in higher revenue, but also helps the community by reducing water consumption. Taking this into account, it is vital that the company's objectives and values ​​are established and clear throughout the company, they should be developed by the board of directors or directors and the CEO and the highest level of management should emphasize their importance to the rest of the company. By placing goals and values ​​at the top of the corporate hierarchy, it will be easier for the business community to develop to cultivate those goals and values. Therefore, a company can achieve “shared value”, a value for both its shareholders and the community in a simpler way that can ultimately benefit society as well. Throughout the article we provide many examples of real companies that have benefited from and modified their CSR to achieve their goals, therefore providing concrete evidence that these methods work. However, as recognized by the authors themselves, most of the companies considered where Harvard CSR students worked