Summary This report is an analysis of the internal environments and activities (Porter's five forces) in the European airline industry, including general airline, low-cost airline and Ryanair identity. Next, the student must use SWOT for analysis on Ryanair. Finally, students need to mention how Ryanair implements the strategy. Firstly, I read all the case study information, which mentions a lot about Ryanair's background, strategy, objective and competitors. I then started my research online. I read the Ryanair website and some of its competitors. Then I printed out some useful documents from Ryanair. Ryanair is a low-cost airline. Provides intra-Europe flight services to passengers. The head office is in Dublin, but is now targeting Central Europe. Ryanair provides airline tickets at low fares to compete with competitors. In European airlines, the local government can prevent new operators from appearing on the market. The bargaining power of suppliers is not strong. The buyer can easily switch to another airline. Additionally, the airline industry faces the replacement of ferries, trains and cars. The SWOT mentions external opportunities such as the government's airport expansion; external threats such as new EU rules; internal strength economic scale and out-of-service contract; internal weakness, fuel cost. At the end of this report Ryanair's different point of view and the company's delivery strategy to compete with competitors will be described. In the European airline industry classify two types of airlines, general airline (traditional airline) and budget airline. Traditional airlines not only focus on flight services but also provide ancillary services such as flight clubs and free movies. On the other hand, low-cost airlines only provide flight services for their business and most of the airlines are also organized by the mainstream. For example, easyJet, a subsidiary of British Airway, provides service to Glasgow and Edinburgh from London. Most of these airlines do not have financial capacity, as a result, low-cost airlines will choose more profitable routes to operate. Ryanair is a low-cost airline in Europe. But it is not a controlled company; provides sales promotion and good discount price on air ticket. And for the steps you need to pay for the auxiliary service.1. Five Forces Analysis1.1 SuppliesWorldwide aircraft produced by Boeing and Aircraft. These two companies provide highly technical products. All airlines wishing to purchase a new aircraft must negotiate an alternative. Two options to choose from for the airline, it is difficult to change supplier.