As Google+ customers create their own groups, they will then be able to see the websites that customers in their circles have +1'd on the Google SERP. This has huge prospects: customers will be much more likely to choose or buy based on professional suggestions from people they have welcomed into their groups, people they know and whose opinions they believe. Most customers will be much more likely to do so. believe in the professional suggestions of someone they know rather than the professional suggestions or evaluation of an unknown person. Eventually, groups will become much more identifiable as more available personal information is incorporated into them – using that information to market successfully could be very effective SEO