We have all seen adverts on TV, in a newspaper, in a magazine or on a billboard telling us how their product is so good for brain development, language development and the emotional development of our children, etc. These ads tell us what we want to hear, that we can help our children in any way we can with their help, but are they telling us the truth? Does their product really beneficially help our children's development or are they just trying to convince us to spend our money. One of these products is called Kimochis. They are plush dolls, they come in many different styles, one is like an insect, another like a rose. They come with small pillows that have a feeling, such as happy, sad, silly, etc., and on the other side of the pillow there is a face parallel to the feeling. An example would be if the word is happy, the face on the other side would be a smiling face. The age range they focus on is 3-6 years old. They claim to be constructive for the development of emotional intelligence, that they can help children understand the difference between bullying and “normal rude interactions” (Kimochis, 2011), and that these soft toys can help young children manage their emotions. children begin to show greater awareness of emotions later in life. In Fogel (2009), he states that “children develop more complex forms of pretending”. This type of pretend play is an important part of a child's development, they can begin to face failure and come out on top. This is one way children can have cognitive growth and learning, allowing them to become more familiar with different social aspects of life. They can pretend to be a doctor, a mother, a father, a pet owner, etc. This is one way to become more socially competent... middle of paper... to improve their children's learning. I think it could be very useful. Some questions that would be open for further research on this toy would be whether it can actually prevent bullying. Can recognizing facial expressions and knowing what they mean prevent bullying? Can you teach children to distinguish between simply rude emotions and bullying? Works Cited Benefits of Kimochi | Education of Kimochis. (n.d.). Education of Kimochis. Retrieved February 10, 2014, from http://kimochiseducation.tumblr.com/benefitsFogel, A. (2009). From twenty-four to thirty-six months. Childhood, family and society (pp. 527-547). NY: Sloan Publishing.Székely, E., Tiemeier, H., Arends, L.R., Jaddoe, V.V., Hofman, A., Verhulst, F.C., & Herba, C.M. (2011). Recognition of facial expressions of emotion by 3-year-olds. Emotion, 11(2), 425-435. doi:10.1037/a0022587