He purchased land in Atlantic City and along with it all the permits needed to build a casino. At this point Holiday Inn Corporation offered a construction partnership. The two hundred million complex opened in 1984 as Harrah's at Trump Plaza. Ironically, he purchased the Holiday Inn and the casino was renamed the Trump Plaza Hotel and Casino ("Donald Trump"). “For Trump, each project had to be the best of its kind, and usually combined keen instincts and perfect timing with ruthless negotiations” (Shepard 84). Despite all the success he achieved in his real estate business, in 1990 the real estate market collapsed dramatically. This decline reduced the value of Trump's real estate empire from an estimated two billion dollars to five hundred million! Trump had to rely on loans just to keep his real estate from collapsing. Despite all the criticism Trump received due to the large loans, his real estate empire was worth at least two and a half billion dollars in 1997. Thanks to all the success Trump has had in real estate, Page