SpotifyMusic plays an important role in our lives and many of us couldn't even live without music. As music evolves and digital impacts the music industry, more and more people pay for and download digital music instead of purchasing CDs. With this evolution, online music streaming becomes more and more popular than before, it allows you to have access to all the music online and you don't even have to pay for it. Spotify is one of the largest and most popular online music streaming services. In this article I will talk about Spotify's background, its marketing, growth forecasts and its competitors. Spotify was developed in 2006 by a team at Spotify AB, in Stockholm, Sweden. The company was founded by Daniel Ek, former CTO of Stardoll, and Martin Lorentzon, co-founder of TradeDoubler. Spotify Ltd. now operates as a parent company in London, and Spotify AB handles research and development in Stockholm. The Spotify application was launched for public access in 2008. While free accounts remained available by invitation to handle the growth of the service, however, paid subscriptions were open to all. The first steps towards offering free accounts to the public without invitations were made on 10 February 2009, when Spotify opened up free registration in the UK. With the subsequent release of the Spotify mobile service, which led Spotify to stop open registrations in the UK for part of 2009, it returned to an invitation-only policy. In May 2010, Spotify announced that two more account types were available: Spotify Unlimited, an equivalent of Spotify Premium without mobile devices and other features, and Spotify Open, a reduced-feature version of Spotify Free, which allows... half of paper... max) while Pandora has lower quality like 192 kbps. Although Pandora's service plan is cheaper than Spotify, users only need to pay $5 per month for the ad-free service plan. But recently Spotify offers $5 a month to students. The program is intended to cover "all students at four-year, two-year or junior colleges for the duration of their school career. Spotify is also enhancing its radio functionality that allows users to listen to songs based on the artist or songs they choose, this functionality is identical to the Pandora service. Although in 2014 the market survey shows that 31% of Americans over the age of twelve use Pandora and only 6% of them use Spotify more people will use Spotify instead of Pandora. I can't wait to see Spotify's growth and how it will dominate the online music streaming service.