In today's advanced world we live in, we could hardly imagine not coming in contact with mobile devices. It all started with a cup of coffee and in the morning we will spontaneously put our phones or tablets to read free online newspapers, check traffic before the trip, send emails to customers, make conference calls and many other features. Tablet, the all-in-one device that we take with us wherever we go. The purpose of this article is to observe the popularity of the tablet brand between Apple Ipad and Samsung Note. In this paper, the marketing mix of the company will be emphasized to provide better evidence to demonstrate the result of the leading brand. (Schedeen, 2010) The ideas of personal computer were receiving a lot of attention, especially after the science fiction film Star Trek and 2011. In these films, the existence of the future computer was shown as a portable object with full colors and touch screen capabilities instead of a computer that could take up half a room. It wasn't long before this miracle convinced engineers to make it a reality. In the 1980s, the era when people can afford to buy mobile devices, although cell phones are available in a very large form, technology companies are diving into the growing tablet market, and the GRiD system has offered a true tablet-based laptop in 1989. It weighs 1.5 pounds and also comes with some mind-blowing features like fax/modem card, an internal floopy drive, and a PCMCIA slot. In the 1990s, Apple began to develop its own product on the market called Apple Newton. The Newton was intended to be a larger computer along the lines of the GRiDPad, it was eventually shrunk down to a more pocketable size. With the amazing product under development, the Newt... middle of paper... company has accepted the great creation of tablets for their needs and desires, the popularity of tablets is increasing and users are constantly hoping for new IT advances. Works CitedApple Marketing MIx. (2012). Retrieved from Marketing Teacher: www.marketingteacher.comSamsung. (n.d.). Retrieved from www.samsung.com Schedeen, J. (2010, April 1). The history of the Tablet PC. Retrieved from IGN: www.ign.comTravelers (2013, December 25). Apple Ipad vs. Samsung Galaxy Note 10.1 2014: Battle of Specs, Features and More. Retrieved from http://www.travelerstoday.com/articles/8023/20131225/apple-ipad-air-vs-samsung-galaxy-note-10-1-2014.htmKVN.R. (2013, December 8). Apple Ipad vs Samsung Galaxy Note 10.1 (2014 edition): specs comparison. Retrieved from http://www.ibtimes.co.in/articles/528327/20131208/apple-ipad-air-samsung-galaxy-note101-2014.htm