Acts of deception or dishonesty through business have been around as long as businesses themselves, so seeing evidence of these untruthful acts in today's business world should not surprise consumers. But lately, consumers have apparently taken up arms more than in the past. With social media as their weapon of choice, the buying public vilifies deceptive companies, and within hours of the first news story, the entire nation rallied against one company. The progression of business has led consumers to expect companies to meet a certain standard when it comes to selling a product. Fifty years ago, cigarette companies like Camel could claim that their products improved health without any evidence to support those claims, and people bought them. After it was proven that smoking could cause serious health problems, Camel and other cigarette companies were forced to explain their actions to the public and, as a result, took a major hit to their revenues. After this important event, consumers took the companies' requests with a grain of salt. Today, with information so easily available, customers are much more informed about these types of situations, and if a company is caught lying, it doesn't take long for the world to find out. Despite this vast amount of information being shared, some companies continue to lie, cheat, or steal from employees and customers to make a quick profit. Dishonesty in AdvertisingAXE, one of the leading men's healthcare brands in the United States, is guilty of some of the most blatantly dishonest and exaggerated advertising. AX has given itself the image that men who use their products, whether shampoo, deodorant, body wash or hair gel, will become irresistible to women. I'm a...... middle of paper......ess-practices/?img=45146Green, Will. (2013). Apple has criticized working conditions at the iPhone factory. Supply management. Retrieved from http://www.supplymanagement.com/news/2013/apple-criticised-over-iphone-factory-working-conditionsLevin, Myron. (2009). Toyota accused of hiding evidence. CBS News. Retrieved from http://www.cbsnews.com/news/toyota-accused-of-hiding-evidence/Mack, Corey. (2010). Toyota admits to purposely overlooking safety issues and delaying the recall investigation to save money. The college driver. Retrieved from http://www.thecollegedriver.com/posts/908-Toyota-admits-to-appositamente-neglecting-safety-concerns-and-delaying-recall-investigations-to-save-moneyPisarek, Claudia. (2013). Ax Commercials: Unethical? Marketing blog by Claudia Pisarek. Retrieved from http://blogs.ubc.ca/claudiapisarekcomm296blog/2013/09/23/axe-commercials-unethical/