Qualitative, Quantitative and Mixed Research MethodsIntroductionThis document will discuss the approaches that can be used to conduct quantitative, qualitative and mixed research based on a problem statement and a purpose statement which are were developed to study the adoption of sales force automation technology. This document will also provide the advantages and disadvantages of quantitative, qualitative, and mixed method research and the associated approaches discussed below. Quantitative research vs. qualitative vs. mixed method The popularity of conducting qualitative research began in the 1960s (Branthwaite & Patterson, 2012). The argument in favor of this type of research is probably due to the fact that this appears to be an ideal research style for the marketing field. It is also likely that in comparing various types of research, the qualitative type was not taken as seriously as quantitative research, especially during the early periods up to the 1950s. In contrast to quantitative research, qualitative research has emerged as a method of obtaining broader information about products, for example, and how they should be promoted in the market (Branthwaite & Patterson, 2012). According to Northcentral University's Concept Paper Template (2013), a qualitative research approach requires the researcher to use open-ended questions and a direct interview process to gather information related to the research phenomenon. It is also likely that this type of research will involve fewer subjects taking part in the survey process than quantitative research. The study of how sales force automation technology is introduced into sales organizations and midway through the paper must be an expert in both quantitative and qualitative research (Cameron, 2009). Furthermore, using this strategy requires extensive data collection and another disadvantage is that it may be possible that the results are actually superficial due to the researcher not mixing the two research methods effectively (Cameron, 2009). This method also offers much greater flexibility than quantitative or qualitative methods, but may not be considered by all researchers to be the ideal choice for this reason. Conclusion In conclusion, this article discussed three methods of research analysis which included quantitative methods, qualitative research, and mixed method. Finally, this paper also discussed the advantages and disadvantages of each research style and compared and contrasted each approach with the other research approaches..