The Battle between Generation Many organizations have finally figured out how to recruit young talent only to see them collide with experienced employees over issues such as work ethic, respect for authority, dress code and every work organization imaginable. And they're not sure what to do about it. With this article, I decided to adopt this concept because of the people I have to work with on an ongoing basis. Usually it's people from Generation X trying to communicate with Generation Y. Just the other day I heard from someone I work with: "Those damn kids don't want to work." Then they have to ask themselves: ¡¥Why do I have to learn this anyway? age. Good communication skills are essential to convey any message and many times our verbal and written messages are not received and interpreted as intended. This is why I chose to consider generations X and Y. First I had to define what a generation is. A generation, loosely defined, is a group of people who can be identified demographically by biological tendencies and have shared experiences (Stephens Generation X Site, 2004). I first did a little research on Generation Y children (1980-1994). These young adults are in a category all their own. This generation has a hopeful vision, a determined work ethic, and is disoriented by promiscuity (Mcai-mn.org, 2004). This generation also loves a direct communication approach. No surprise, they get along well with the over sixty generation. They have a global perspective, and this may be due to the pace of technological change over the past twenty years that promotes barrier-free communication. When you look at this group more closely, you notice that they are able to adapt quickly, constantly innovate, easily accept others, and bounce back quickly. They have the time, tools and talent to create a better world and better outcomes. Now even Gen Xers have their own cute little quirks! They grew up watching television, Atari 2600s and personal computers. They are the generation who grew up in the 70's and 80's, and who watched this country suffer a selfish... middle of paper... 30 year old. Considering that the average starting salary of a college graduate in 2000 was around $38,000, while more and more organizations are trying to find ways to flexibly schedule, work locations and job descriptions, Generation Y may be more realistic than those who they mock their ambitions. I haven't found out yet whether it worked or not. I'm sure I hope so because research on this topic has led me to realize what I expect. I need to place more value on asking people what they expect instead of imposing my own prejudices on what I think they want. Reference page Business Week Online official website. Managing Generation Reality Shatters Myths About Gen Retrieved March 5, 2004, from http://www.mcai-mn.org/resources/articles_ generations_0412.htmlStephen's Generation X. Retrieved March 5, 2004, from http://users.metro2000.net/~stabbott/genxintro.htm.