The newspaper, being one of the first mass media communication platforms, may lose popularity among the public. But despite this it continues to survive by refining and improving itself to keep up with all other media. The current newspaper that we hold in our hands and read today has come a long way in developing. There is a time when newspapers do not make news like they do today, and there is also a time when there are no newspapers filled with too much advertising. In the past the newspaper was a newspaper full of articles, published with the aim of correcting the false rumors circulating in society; but then he began to realize his own ability to gather news and subsequently create one (McLuhan, 2008). In terms of coverage area, newspapers previously published for local consumption have also begun to expand their coverage by disseminating news to more and more people nationally and globally. We have moved from the traditional phase of printed paper to the new phase of information technology; they eventually get a place on the screen: computer screen, laptop screen, smartphone screen, tablet and any other screen of devices that connect to their Internet-based news site. Overall, newspapers were a great medium for disseminating information. The current newspaper provides an advertising platform that can trigger an immediate reaction from the community (McLuhan, 2008). Advertising is probably the goal of a newspaper. The newspaper can serve in its full capacity when it can provide transparency to the masses, which can make it seem like a newspaper completely dedicated to bad news; but in general, in the real world the news is really a repetition of bad news, and that's why the press... half the newspaper...-Sharing Institutions Work, pp. 29--50.Park , J., Cha, M., Kim, H., & Jeong, J. 2012. Managing bad news in social media: A case study of Domino's Pizza Crisis.Readership.org. 2014. Readership Institute: Inside Newspaper Culture. [online] Available at: http://www.readership.org/culture_management/culture/insideculture.asp [Accessed: 18 February 2014].Shoemaker, P.J. 2006. News and newsworthiness: a commentary. Communications, 31 (1), pp. 105--111.Soroka, S. N. 2006. Good news and bad news: Asymmetric responses to economic information. Journal of Politics, 68 (2), pp. 372--385. Van Dijk, T. A. 1996. Power and the media. Political communication in action, pp. 9-36. Waldfogel, J., & George, L. 2000. Who benefits whom in daily newspaper markets?. NBER Working Paper Series, 7944.Wu, S., Tan, C., Kleinberg, J.M., & Macy, M.W. 2011. Bad news disappears faster?.