In other words, a woman's sexual desire and pleasure are seen as less than a man's expectations during a sexual encounter. A sexual double standard is further evident through women using the ambiguity of the term hookup to suggest that they are not having sex, while men use this ambiguity to suggest that they are having sex and always with women (Currier, 2013). The term hookup serves women and men differently and, therefore, has a gender-specific form of meaning when interpreted. Women face more influence to conform to emphasized femininity, while men face influence to conform to hegemonic masculinity. This conformity maintains a socialized gender and social form