By following this decision, Correia will be able to re-establish the “ethical value network” of the virtual business community (Pfeiffer & Forsberg, 2014, p. Inside cover -161). The board-approved recommendations for Correia include the following: 1) make a public statement explaining the sequence of events that led to his father's death along with an apology and a future commitment to the company, 2) implement a " subscription- based on a hybrid “freemium”/”metered model” to drive additional purchase commitment from customers through the use of incentive-based benefits, and 3) regain market share by improving customer cash flows recurring revenue" on a quarterly basis (Warrillow, 2015, p. 3). Of course, many will argue that Correia by exposing his criminal past will violate his “autonomy” and therefore do more harm than good (Pfeiffer & Forsberg, 2014, p. All 'inside cover -161). However, this is simply not true as customers prioritize trust and will give Correia a second chance to be honest. However, Correia will still be able to attract customers and investors by using a strategy of “ integrated marketing communications”, in which a variety of multimedia platforms and techniques will be used to improve customer acquisition (Percy, 2014, p. 1). Therefore, following these above recommendations will be beneficial for Correia and his team