The atmosphere of the salon is something to focus on because the look of the place is a big deal. “Ambience refers to the atmosphere of the surrounding environment” (168). It is very important to make your customers feel like they are “important and valued individuals” (170). Every time you come into contact with your guest it is called a touch point. Successful professionals are those who realize that no opportunity should be wasted and who make the best of every situation. Staff synergy is where everyone in the salon works together and will keep clients coming back because of how well everyone works together and the time spent with you.