History is considered central to our understanding of social attitudes and context about how design works within society, and by evaluating these values, we are able to create space for possibilities and changes. In the publication of “The Death and Life American Cities” in 1962, Jane Jacob undermined the conventions of urban planning that gave importance to the New Urbanism movement, playing a fundamental role in today's planning of cities with the advent of environmentalism. Parallel to this, with the growing awareness of environmentalism that arose in the 1960s, the bicycle presents itself as an object of opposition to the society centered on the car as a green alternative, which embodies the sustainable vision of the future in contemporary environmentalism. While history presents us with a foundation for our knowledge of the past that shapes the present, it can also offer much-needed alternatives to dogmatic views, as evident in Jane Jacob's “The Death and Life of American Cities.” Jacob confronts a structure that arises from a space outside the dominant system of modernist and orthodox urban planning and reconstruction in the post-war United States. He begins his book with "an attack on current urban planning and reconstruction... and an attempt to introduce new principles" (Jacobs, 1961, p. 5) providing examples of failures of planning to contribute to large-scale urban redevelopment projects. scale, which led to a waste of space and a heavy reliance on automobiles Examining the foundations and contrasting the logic of Ebenezer Howard's orthodox Garden City planning and Le Corbusier's Radiant and City Beautiful movement led by Daniel Burnham (1961). , p. 23), Jacob observes how these modernist ideas have become an integral part of the plann profession. ...... middle of the paper ...... Urban Studies, vol .Talen, E 2000, 'New urbanism and the culture of criticism', Urban Geography, vol. 21, no. 4, pp. 318–341. Environmental and Planning A, vol. 38, pp. 1981 – 1992. Tomlinson, D 2003, 'The Bicycle and Urban Sustainability', Faculty of Environmental Studies, University of York, vol. 7, no. 6. Warwick Fox 1995, Toward a Transpersonal Ecology: Developing Foundations for Environmentalism, State University of New York Press, Albany, NY. Wendt, M 2009, 'The Importance of Death and Life of Jane Jacobs's Great American Cities (1961) for the profession of urban planning,' New visions for public affairs, vol. 1.Zukin, S, “Why Neo-Conservatives Loved Community Planner Jane Jacobs,” viewed November 1, 2013, .