Societies are made up of numerous different elements, which notoriously hold them together. One of these key elements is the media. In today's society we are faced with countless varieties of media that constantly influence the way individuals live their lives. Daily media consumption has an immense effect on how people view things within society. Media consumption is described as the use of new media by individuals. No matter what position a person is in, they are sure to consume some sort of media. With media playing such an important role in society, everyone is bound to somehow use some sort of device or technology that causes them to consume new media. Living in a society run almost exclusively by the media, it's hard to avoid this. Nowadays, many forms of devices and technologies are used for purposes other than those for which they were actually generated in the past. It's all based on the idea of ​​media convergence. The act of convergence is defined as the merging of different devices, technologies, or industries into a combined whole. Media convergence is about how old and new media come together and share resources. As Henry Jenkins said, it changes the way people tend to consume news and entertainment. This is important because this world has become a combination of multimedia resources and many forms of media available today. With societies constantly growing and progressing, the emergence of new media is inevitable. New media results from media convergence. Times have changed from the past, when media only meant watching television or listening to the radio. In today's world, media has changed along with how we use it and what we use it for. In......middle of paper......considered how to produce new media and I am also providing people with the ability to consume new media. Today there are endless ways to digest and produce entertaining information and content. The media plays such an important role in today's societies that everyone is expected to contribute in some way in some form of new media. With different types of technologies constantly emerging, new media will continually influence the way societies and the people in them function. Given the amount of new media devices and technologies currently present, I am constantly using some form of device or technology. My use and consumption of new media is constantly increasing. It is expected that new media consumption and participation will continue to increase as societies progress, so it will be a sociological factor that will always live.