Disney owns numerous television networks, is a major producer of box office hits, owns numerous theme parks and resorts around the world, and is a major supplier of children's toys (Junn , 1997). For these reasons, and thanks to Disney's universality, i.e. its worldwide popularity, it has the ability to exert a global influence on society's youth. The potential for gender stereotypes in Disney films was the reason for this study as it could have significant consequences in the future (Thompson & Zerbinos, 1997). In an effort to analyze potential gender differences in Disney films, we watched and coded five popular Disney films, noting the character's name, gender, and the occurrence of four predetermined behaviors, tidying up, aggressive behaviors, performing household tasks, and grooming. Therefore, in the present study on the presence of gender stereotypical behaviors in Disney stories and based on previous studies by Thompson and Zerbinos (1997), (Junn, 1997) and Leaper et al (2002), first, we predicted that Male characters would display stereotypically masculine behaviors such as giving orders and being aggressive, more often than stereotypically feminine behaviors, and women would display stereotypically feminine behaviors such as performing household tasks and primping, more often than stereotypically masculine behaviors in Disney films. Second, we hypothesized that women would have greater fluency in these
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