What is behind the success of McDonalds? McDonalds – one of the most famous brands in the world revolutionizing the sector in which it competes. The founding fathers of McDonalds could never have imagined the incredible growth their company would experience over the many years. Many believe that McDonald's success depends entirely on the brand's mission to “be customers' favorite place and way to eat and drink.” The mission also highlights the importance of an exceptional customer experience as a “must”. One of the values ​​that McDonalds seeks to reinforce throughout the company is the cemented value underlying the customer-centric concept in daily operations. “We put customer experience at the center of everything we do. Our customers are the reason for our existence. We show our appreciation by providing them with high-quality food and superior service in a clean and welcoming environment, at a great value. Our goal is Quality, Service, Cleanliness and Value (QSC&V) for every single customer, every time. “Most of McDonalds restaurants are owned and operated by the parent company. However, McDonald's franchisees or affiliates also have an impact on the fast food industry. Nowadays, McDonalds has realized that to remain competitive it is necessary to ensure that all of its partners abide by the Gold Brand's mission and values. McDonald's revenues are entirely dependent on the success of McDonald's privately owned restaurants' revenues, royalties, rent and affiliate commissions , the company reported sales of approximately $27.5 billion and profits of $5.5 billion. The key to the success of these exciting numbers lies in the skeleton of McDonald's business model. skeleton of the business model…… middle of paper…… to action". This can be: purchasing the product, visiting a restaurant, recommending the choice to a friend, or increasing the purchase of the menu item. When a customer enters a McDonald's restaurant they should feel different than any other store. McDonald's restaurants are not just about the physical location or distribution networks of its products. Restaurants have a different significant role. The role is to create an atmosphere where the customer can return again and again. Another role of restaurants is the management decisions of a series of processes involved in the delivery of products to the end customer. McDonald's restaurants are well distributed in the most popular and crowded places, which is very convenient for most consumers. A good idea of ​​McDonald's was to keep the restaurants open late at night to attract young adults who like to party or go out.