The rise of consumerism may depend largely on the media perpetuation of ideologies supporting certain goods and services which are then adopted by society. In doing so, they create ideological structures in society and influence people to choose their own ideologies and adapt to them. A person's ongoing exposure to media has a great influence on their beliefs, values, and identity. These thought and belief systems are strengthened by external inputs which are mostly socialization agents such as family, friends and even the media. People have identified with the media and are adopting ways of living and thinking based on it. It plays a vital role in shaping people's values ​​in today's society. It is no wonder that a media culture is being created in contemporary society with people copying the social standards established in the media. These social standards are characteristic of changing ideologies and individualities of people. An important example is the creation of pop culture which has been characterized by the media presentation of ideas and presentations compared to Western cultures. These presentations created the change in the way people think, dress and even talk. Cultivation theory explains the cultivation of attitudes and ideas portrayed in the media by people. Related to this, the media have developed better forms of presenting goods and services through advertising, hence the rise in consumerism of goods and services. This saw the inclusion of advertisements featuring popular cultures to sell consumer goods. Popular culture and its relationship to contemporary art Popular culture, also known as pop culture, refers to ways of life created in...... middle of paper... ...themselves with them. In doing so, they are then expected to use popular images, something that already exists in society. However, this can be done in a way that the recipient of the messages does not understand but has a hint of it. Conclusion Photographic advertising has introduced an important concept in the consumerism of goods and the representation of different forms of popular cultures. Photographic output in advertising has been of great interest to media and cultural studies, but requires a series of objectives especially in the presentation and dramatization of images. Just as Watkins shares his thoughts on the issue, advertisers' primary focus should be based on the level of understanding consumers have about different advertisements. It is therefore necessary to develop research based on consumer feedback on the illusions created by advertising.