Developed in 1968 by theorists Donald Shaw and Max McCombs (McCombs & Guo, 1994), agenda-setting theory is the ability of the news media to influence the importance of certain topics within public opinion or basically having the ability to tell us what to think (Littlejohn & Foss, 2011, Shaw and McCombs, 1977). This particular theory works on two levels; the first level determines the overall issues that are important, and the second establishes the importance of individual parts of those issues (Littlejohn & Foss, 2011). Authors Foss and Littlejohn provide an example of how these two levels work together using oil prices. They state that “the media may tell us that world oil prices are an important issue, but they also tell us how to understand this development as it affects US economies” (Littlejohn & Foss, 2011, p 342, Pryor, 1981). The first level can be seen in the media telling us that oil prices around the world are important and the second level informs us how we should understand
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