Topic > Market Analysis Proposal - 2509

Formulate and record possible general specifications of the research projectSpecifications of the online research project:Market analysis:Who is our customer?• Who will buy the product? Primary and secondary target groups.• Where does the buyer live and what is their profile?• What issues influence the purchase decision?• Who is involved in the purchase decision?• How often will buyers buy?• Where do they buy, when and how much do they buy? • What are the buyer's preferences and needs? • Are customers loyal? Is it possible to build long-term relationships? What product or service are we selling? • Condition of all your food products and/or services and key relationship to what potential buyers in your target market say they need. • Contrast with competition and how customers distinguish your product from others obtainable.• What are the current trends, what stage of life is the manufactured product's life cycle in?• What rules apply to your creation or repair?• What packaging is required ?Who is our competition?• Who are your main competitors? • What market share do they have? • What are their strengths and weaknesses • How do you stack up against your competitors and how will they respond to your entry into the market? • What issues are there that could increase or reduce your opposition? What is our target market?• Which sector of the market is the most attractive in terms of potential growth, ease of entry, rivalry, profit potential and overall risk?• How do products typically get to the customer?• What is the current value in dollars or the amount of product/service sold in each part of the market? • As a social product, technical, environmental or financial changes are occurring...... halfway through the paper ...... data and research designs should be more advanced and simple. Task 44a) Use an agreed format and appropriate means to present the results of the research project to an audience. Below are the 9 steps to present research findings to an audience.1. Know your audience in advance2. Tailor your presentation to that audience3. If there is a political or practical context, highlight it4. If there are policy or practical recommendations, outline them5. Include recommendations that are actionable and help the public.6. Time and practice what you do7. Avoid PowerPoint, Focus should be on the speaker, not too detailed slides.8. View data9. Keep it simple.References:UKassays.comwww.mindtools.com http://www.evolllution.com Wikipedia.comBOOKS AuthorsThe Business Students Handbook ……….. Sheila CameronBusiness Research