In the last 20th century, new media and forms of communication have changed radically. Often referred to as "old media", consisting of newspapers, TV and radio, they have been replaced in the 21st century by the growth of "new media" which is largely dependent on the Internet. New media are often interactive and can be manipulative, which creates an often unintended effect on our attitudes and behaviors in society. The Office for National Statistics recorded that "In 2013, 36 million adults (73%) in Britain accessed the internet every day" and mobile phone internet access more than doubled between 2010 and 2013, from 24% to 53%. It is therefore not surprising that this dramatic increase in the Internet phenomenon results in people between the ages of 16 and 24 engaging in online activities focused on leisure or recreation; especially new activities such as social networks (93%)'. However, a serious problem that sociologists wish to investigate concerns the influences and effects of new means of communication and how they influence our attitudes and behaviors creation of social identity from new media, on the question of "authentic" social experience and also on how new media communication influences our attitudes and behaviors. As a community we have been consumed by new media and are often naive to believe to its veracity as we become addicted to it as we are exposed to news information from all over the world. All of this is often delivered via the World Wide Web on the Internet, which is influenced by daily blogs, wikis, social networks, and content-sharing virtual worlds. As a result, this impacts how we behave. An example of this is people... middle of paper... the result is that new means of communication influence people's behavior online as the danger is that they become desensitised to what they are saying and unaware of the effects of their words. actions such as 'New technologies facilitate the elaboration of a confusion between reality and imagination'. In conclusion, it would seem that the new means of communication have a direct influence on our social attitudes and behaviors. There is the idea of ​​self and audience being mediated through a complex relationship which can be disastrous when evidence of cyberbullying emerges on such communication sites. Therefore, many sociologists argue that the new relations between the means of communication are not necessarily as authentic as they appear at first glance, but are simply connected only by groups simultaneously creating their own virtual worlds that are not put into practice in everyone's life days..