PAKISTAN: ePLANET VENTURE CASE STUDYSad has many choices to operate in Pakistan and its environs/neighbours. Although political instability is high, many factors favor the creation and operation of businesses. The culture of Pakistan is one of ePlanet's prime examples of running a business efficiently. There are various strategic choices available to ePlanet to venture into. Earlier, when Asad completed his studies at the London School of Economics, he identified that there were green pastures in business operations in the sectors of communications and wireless, media, advertising, computer software and consumer Internet, among others . These areas were still a strategic area of ​​choice for ePlanet to venture into in Pakistan “which was a largely untapped market”. (Sameer, Tania, & Sarah, 2010). Furthermore, the company can invest in consumer Internet/web 2.0 and solve the distance problem that most entrepreneurs were prone to. Another area of ​​choice is to expand into neighboring countries such as China and the United Arab Emirates due to long-standing good relations with Pakistan. However, for a business to thrive well, it must thrive in its home country, as Asad says. Therefore, operating in Pakistan was a choice. Investing in a company operating in Pakistan had many advantages. Firstly, President Musharaf had restored peace in Pakistan by reducing terrorism and corruption and had also undertaken vigorous economic reforms for Pakistan. The country's GDP had been growing at 7% per year. All these measures have been a great boost to the field of entrepreneurship in the country. Additionally, Pakistan's large population would provide a large customer base. Furthermore, the middle class was well educated… middle of the paper… in Pakistan. Culture is significant in Pakistan and influences ePlanet's strategic choices. First there was the belief that Pakistani elites could not run a business and second that there were only family-run businesses with limited professional management. My country (Kenya) is almost similar to Pakistan. It experienced stronger political stability and attracted many investors. Overall, Kenya is among the top ten African countries that attract business, protect investors and have relative ease of starting a business. In conclusion, Pakistan is a good place to run a business due to cheap labor, good economy and good relations with neighboring countries. and favorable tax policies. REFERENCES Sabir, Sameer, Aidrus, Tania and Bird, Sarah. (February 2010). Pakistan: a story of technology, entrepreneurs and global networks. MIT Sloan Management, 10(082).