Signs, billboards and advertisements entice people to buy new products. Some of these signs are designed to act as mirrors and reflect the choices and actions people make. Throughout the 1920s, people gradually took charge and spent beyond their means, without taking a second look to perceive what the purpose of these signs was. In the novel The Great Gatsby, F. Scott Fitzgerald distinguishes the eyes of Dr. TJ Eckleburg on a billboard to convey remorse for the loss of spiritual values ​​in people in their quest to achieve wealth, signifying the meaninglessness of the world and how the their blindness overwhelms them. Doctor TJ Eckleburg's eyes repair the sense of reality in the people of West and East Egg. Its eyes are described as “…blue and gigantic; their retinas are a meter high” and “a little dimmed by days without paint, under the sun and rain” that “brood on the solemn landfill” (16). Through his big eyes he can notice the actions performed by people. His eyes depict the only color left in the Valley of Ashes environment, showing the lack of drive and motivation towards the American dream. The billboard of Eckleburg's eyes gazes upon this wasteland where “spasms of gloomy dust” tend to “drift endlessly upon it” perceiving people's gaze from the truth (16). In the Valley of Ashes there is no hope. People in the Valley of Ashes continuously pollute their home with garbage, ash and useless objects. Excess pollution portrays the inability of people to pursue the American dream. Due to this constant pollution, it becomes difficult for people to truly understand the difference between reality and the illusion they live in. This reveals the awareness of knowing... middle of paper... differentiates Dr. TJ Eckleburg's eyes on a billboard above the Valley of Ashes, to convey the loss of spiritual values ​​in people and how they fervently seek a new found wealth, implying the meaninglessness of the world and how blindness can affect someone. People are consumed by pollution, thus making it difficult to see the hope that gives them the right to their destiny. The eyes therefore indicate a divine figure whose corrupt actions people choose to judge. People are naive and believe that luxury and money make them happy, but the billboard with Eckleburg's eyes reminds them that they will never be truly happy, regardless of their circumstances. People focus an incessant amount of energy on material happiness, when truly happiness comes from who the person is and what their destiny entails..