IntroductionGeert Hofstede performed the most lauded research on the theory of dimensions of culture. His findings and the model he created were outlined in his 1980 book “Cultures Consequences.” The work was met with both acclaim and disdain from academic colleagues. Hofstede's work is generally cited and referenced without any hesitation even today and his model is still widely used as the main guideline for managing human resources from a cultural perspective. His theory and model is still practiced today and in this section of the article we will discuss the criticisms of the work and whether or not Hofstede's models still apply to the current generation. Brendan McSweeney's criticisms of Hofstede's model of cultural differences and their consequences. In Brendan McSweeney's article on criticism of Hofstede's research, five key elements of the criticism. Of these criticisms, the first states that surveys are not a great way to measure cultural differences in an organization. This raises the question: “How many people actually answer questionnaires honestly?” Generally, when a person is asked to participate in a survey, there is a tendency to answer the questions as quickly as possible and continue with the previous task. So it is absolutely understandable that the investigations slightly distorted the results, which allowed Hofstede to reach the conclusions he did. Second, he argued that nations are not the best units for studying cultural differences (McSweeney, 2000). This is a key criticism as it guides you to the fact that people in a nation tend to have similar cultural beliefs and traditions. This is a clearly visible point in South Africa where people from all walks of life and all different areas of the country and completely… center of the card… n. Hofstede responded by stating that he did not intend to create an absolute measure and that he was simply noting the versatility between cultures. (Hofstede, 1998). Furthermore, Hofstede Conclusion From the information presented above, it is clear that the four dimensions mentioned by Hofstede, namely • Power distance • Individualism versus collectivism • Masculinity versus femininity • Uncertainty avoidance, are all highly praised and heavily criticized. This section also shows that Hofstede was able to respond to academic criticism in a dignified and professional manner. The answers provided are also clear and concise while answering questions posed by other academics relating to the nature and results of Hofstede's work. This also shows that Hofstede's work is still extremely relevant, even to this day, with several academics proving its value.